Zack Sugarman Joins Two Circles as SVP

Two Circles, the global leader in data-driven sports marketing, today announced the appointment of industry veteran and former Wasserman senior executive, Zack Sugarman, as Senior Vice President,. With a reputation for unlocking revenue and driving innovation across sports, tech, and entertainment, Sugarman brings nearly two decades of global experience shaping commercial strategies for rights holders, leagues, brands, and emerging platforms.

In his new role, Sugarman will lead senior client relationships and teams of revenue growth specialists across Two Circles’ rapidly expanding North American business, working with clients to grow their audiences and revenues. His expertise spans sponsorship, valuation, digital innovation, and partnership development with a proven track record of delivering results for both established and next-gen players.

Prior to joining Two Circles, Sugarman spent roughly 15 years at Wasserman, leading strategic growth for its Properties division to help some of the world’s most iconic rights-holders maximize revenue and unlock commercial success. Well-respected as a thought leader and connector in the industry, Sugarman has worked with 150+ professional sports teams and rightsholders. Most recently, Sugarman spent the last 3 years in the tech startup world focusing on AI enabled lead generation as Chief Strategy Officer of Demand Sports in addition to digital IP and immersive experiences as Chief Strategy Officer of Superplastic.

“Zack is a dynamic and energetic, forward-thinking leader who brings a Two Circles blend of creativity, commercial acumen, and cross-industry experience and relationships,” said Gareth Balch, CEO and Co-Founder of Two Circles. “We are honoured Zack chose Two Circles and know this will help us deliver more value to our clients with ever growing insight, innovation, and impact.”

Sugarman added: “I’ve spent my career connecting the dots between creativity, data, and commercial impact — and Two Circles is at the forefront of that evolution. The opportunity to help shape where the sports industry is heading, alongside this world-class group, is a challenge I’m excited to take on.”

Media Contact:
Ethan Friedman, Marketing & Communications Lead
ethan.friedman@twocircles.com