UCLA Athletics Launches Blue & Gold Society: A New Way for Fans to Support the Bruins and Boost Athletics

UCLA Athletics, in partnership with Two Circles, announced today the launch of Blue and Gold Society, a new loyalty and membership program. This marks the first time UCLA has introduced a unified platform designed to bring fans closer to the teams they love while providing support to student-athletes.

Blue & Gold Society offers fans insider access, exclusive experiences and premium merchandise, all while generating new revenue to support all athletic programs at UCLA. It celebrates the strength of the Bruin community and helps ensure UCLA student-athletes have the resources and recognition they need to thrive. With support from a passionate and far-reaching fan base, UCLA Athletics is positioned for success to lead in this new chapter.

“Our fans are the heartbeat of UCLA Athletics. Blue & Gold Society gives them a new way to be part of the journey and support the student-athletes who carry our legacy forward,” said Martin Jarmond, The Alice and Nahum Lainer Family Director of Athletics. “It is more than a fan experience. It is a rallying point for what it means to be a Bruin today and what it takes to lead in the new era of college sports.”

Bruin fans can join at accessible monthly tiers and unlock benefits that celebrate school pride while supporting UCLA Athletics. Membership benefits include:

• Behind-the-scenes access to exclusive content, interviews, and insider stories;
• Limited-edition merchandise and gear, including members-only drops and autographed memorabilia;
• Quarterly sweepstakes for one-of-a-kind game day experiences;
• Admission to select home and special events;
• A chance to fuel athlete empowerment and growth across all Bruin teams.

Don’t just cheer, be part of it! Fans can learn more and join this exclusive program at blueandgoldsociety.com.

“This is about building a fan experience with real purpose that brings fans closer while delivering meaningful value to the athletes,” said Nick Garner, EVP of Two Circles College. “Bruin fans are passionate and proud. Blue & Gold Society gives them a new way to engage and helps create a long-term model for athlete support, revenue growth, and innovation across UCLA Athletics.”

For more media enquiries, please contact:

Ethan Friedman

Marketing & Communications Lead

ethan.friedman@twocircles.com