Two Circles supercharges brand offering as Melissa Brown joins Two Circles

Two Circles, the global leader in data-driven sports marketing, has strengthened its commercial leadership with the appointment of Melissa Brown as Business Development Director. Brown brings more than two decades of experience to her new role, delivering brand partnerships and driving commercial growth across sports and entertainment.

Brown has held senior roles at IMG, NFL UK and Syco Entertainment, working on partnerships with some of the world’s most recognisable brands including Visa, Budweiser, Microsoft, PepsiCo, and Marks & Spencer.

At IMG, Melissa played a central role in identifying and delivering international growth opportunities in live events and entertainment. She also founded Freyma Ltd, a consultancy focused on smarter brand partnerships. Across every role, her focus has been on helping brands connect with audiences and grow revenue through strategic thinking, data-driven insight and standout activation.

Gareth Balch, CEO and Co-Founder of Two Circles, “Melissa is going to have a huge impact here at Two Circles, as we look to grow our proposition for brands looking to maximise their investments in sports and entertainment. Melissa brings a strong blend of commercial experience, creativity, and brand know-how, with an innate ability in helping brands build powerful connections with fans. Melissa will play a key role in driving long-term value and fresh thinking for our clients.”

Brown added, “Two Circles has long been to go-to business to help rights holders grow their audiences and revenues, and now it is using all of that experience, data and insights to help brands grow audiences and revenues.  I’m excited to be joining such a forward-thinking team to bring creative approaches to our clients that draw on the company’s incredible success in deploying innovative data-driven marketing strategies that connect with fans in a smarter, more impactful way.” 

For Media Enquiries:

Victoria Tomlinson, Director of Marketing & Communications
Email: victoria.tomlinson@twocircles.com
Phone: +44 7730 217 829

Eliza MacQuillan, Marketing Executive
Email: eliza.macquillan@twocircles.com
Phone: +44 7938 912 705