Two Circles Enters Exclusive Production Partnership with stc group

Two Circles, the international sports and entertainment marketing business, has announced a strategic partnership with stc group, Saudi Arabia’s leading digital enabler, to become the group’s exclusive production partner, delivering streaming coverage of international football matches and the new Jawwy Elite League U-21.

The partnership will combine Two Circles’ marketing expertise and fan-centric production style with stc group’s digital and technical capabilities to deliver high quality streaming experiences to domestic and international football fans. stc and Two Circles have had a long and successful partnership, launching comprehensive coverage of the Jawwy Elite League U-21 in the summer of 2025, the Saudi Pro League summer friendlies, and international fixtures across Europe.

“stc tv plays an important role in one of the world’s fastest-growing sports markets, and we’re pleased to contribute to this dynamic ecosystem,” said Marcus Alm, Sales Director at Two Circles. “We look forward to collaborating closely with stc on its sports content and fan engagement strategy across the Saudi sports ecosystem.”

This collaboration adds to Two Circles’ work in the MENA region, rooted in a shared vision to scale the Kingdom of Saudi Arabia’s sports and entertainment ecosystem. The initial agreement lays the groundwork for future investment in regional production capacity, remote production infrastructure, and broader commercial opportunities that will enable rights holders and brands to know fans best in Saudi Arabia and neighbouring markets.

For media enquiries, please contact:

Eliza MacQuillan

PR & Communications Executive

eliza.macquillan@twocircles.com