Scott Tilton Joins Two Circles as Senior Vice President, Driving Growth in North American Operations

Two Circles, the global leader in data-driven sports marketing, announces the appointment of Scott Tilton as Senior Vice President for its North American operations. Tilton is widely recognized as a pioneer in SponTech, the convergence of sponsorship and technology to maximize investments across the sports ecosystem. As co-founder and former CEO of Hookit, he revolutionized sponsorship measurement with the first AI-driven analytics platform, helping brands optimize investments and achieve measurable results by understanding the true impact their sponsorships generated in social, and digital media.

“Scott Tilton is an innovator with a remarkable track record of generating intelligence around sponsorship investments to outperform the market,” said Gareth Balch, CEO and Co-Founder of Two Circles. “His expertise in SponTech, leading teams, and fostering strong client relationships will be instrumental in driving our continued growth and innovation in the North American market with brands and properties alike. With Scott’s guidance, we are poised to unlock even greater value for our clients, grow audiences, and create new revenue opportunities.”

Under Tilton’s leadership, Hookit scaled rapidly, growing revenue from $2 million in 2016 to a $10 million run rate by 2021, and became a trusted partner for global brands such as Nike, Red Bull, Audi, Rolex, Ford, EA Sports, Visa, Mastercard, and over 100 others. This success led to Hookit’s acquisition by KORE, a leading intelligence platform specializing in fan engagement and sponsorship analytics, in 2022, where Tilton took on the role of Executive Vice President and Board Observer. In these roles, he continued to shape the sports technology landscape, culminating in KORE’s integration into Two Circles in 2024.

“I’m excited to join Two Circles and contribute to its bold vision for the sports industry,” said Tilton. “Throughout my career, I’ve been passionate about using technology and data to push boundaries and transform decision-making in sports marketing. Two Circles has been ahead of its time, pioneering a data-driven approach that has delivered incredible success for its clients by knowing fans better than anyone. After seeing the product innovation and what Gareth and the team delivered within the first 100 days of acquiring KORE, I fell in love with the opportunity to champion further innovation and solutions that will change the industry forever. Sponsorship and sports marketing is in my soul and I can’t wait to generate the next era of intelligence to accelerate sponsorship ROI for our clients.”

Tilton joins Two Circles as the 25th “founder,” part of a distinguished group of leaders who have built and scaled successful businesses before bringing their expertise to the company. This entrepreneurial spirit drives its market-leading solutions for over 1,000 clients worldwide across ticketing, hospitality, sponsorship, media rights, live production, streaming, social media, fan data, and more. The company’s innovative edge is underscored by its acquisition of KORE, solidifying its status as a global leader in data-driven sports marketing.

For Media Enquiries:
Victoria Tomlinson, Director of Marketing & Communications
Email: victoria.tomlinson@twocircles.com
Phone: +44 7730 217 829

Eliza MacQuillan, Marketing Executive
Email: eliza.macquillan@twocircles.com
Phone: +44 7938 912 705