PDC expands Two Circles partnership to accelerate D2C offering

The Professional Darts Corporation (PDC) has extended its partnership with Two Circles to accelerate the international growth of PDCTV, the PDC’s global direct-to-consumer streaming platform.

Two Circles will lead the marketing behind PDCTV, delivering a multi-territory audience and marketing strategy, tailored to different international markets and aligned with the PDC’s wider activity to grow their global fanbases.

PDCTV has grown year-on-year since launch and is now a core part of the PDC’s media ecosystem. Darts continues to perform strongly across traditional broadcast markets, recording Sky Sports’ second-highest viewing figures in the UK after football. The sport also boasts robust audiences in Germany, the Netherlands and beyond.

PDCTV gives the PDC a direct route to serve its fans while expanding into markets not yet equipped with existing broadcast partners.

Two Circles has worked with the PDC since 2018, supporting the growth of its owned audience from zero to over one million whilst enhancing fan engagement and conversion to enable sell-out events globally. This foundation has enabled the PDC to capitalise on the global momentum created by Luke Littler’s rise and the World Darts Championship, its flagship event, converting it into long-term audience and commercial growth.

Tom McJennett, Managing Director EMEA, Two Circles, “Our work together to grow darts’ audiences has helped the PDC build a foundation of highly engaged and valuable fans, which has proved crucial in capitalising on the sport’s cultural explosion in recent years, and the growth of the World Darts Championships as a premium sporting event. The momentum behind the sport creates a major opportunity to scale their OTT proposition and drive increased media revenue”

Matt Porter, CEO, Professional Darts Corporation,  “As the PDC continues to elevate the sport on a global stage, expanding our partnership with Two Circles marks a pivotal next step in unlocking the full potential of our direct-to-consumer ambitions. Over the past seven years, Two Circles has proven to be a trusted partner, helping us deepen fan engagement and bring the drama of darts closer to millions around the world. This new five-year agreement will accelerate the growth of PDCTV, ensuring we can deliver a world-class digital experience to our rapidly expanding fanbase.”

Born as LIVEPDC in 2008, the platform rebranded to PDCTV in 2016, establishing itself as an award-winning product used by darts fans around the world. Two Circles is excited to accelerate its global growth, as the PDC and the sport of darts continues to reach new and bigger audiences around the world.

For further information contact:

Eliza MacQuillan

PR and Communications Executive

eliza.macquillan@twocircles.com