Liv Garfield CBE appointed Two Circles Chair

Two Circles has appointed Liv Garfield CBE – a former UK Government international business ambassador and the youngest ever female FTSE 100 CEO – as the new Chair of its Board of Directors.   

Garfield, who started her career in strategy consulting for the technology sector, has been a CEO since 2011 with Openreach, becoming a FTSE 100 CEO in 2014 when she was named the new chief executive of Severn Trent. She has also held several board positions with both UK and US-based international businesses, including Tesco and Brookfield Asset Management, and is Chair of the UK Government’s ‘Council for Sustainable Business’.

Two Circles is an international data-driven sports marketing company, with a team of 650 people across eight global offices, working with more than 400 sports properties including F1, the NFL, The IOC, Paris 2024, EA SPORTS, the Premier League, UEFA and FIFA.

By managing billions of fan data signals on behalf of their clients Two Circles has more insight into fan behaviour and desire than any other organisation. These insights are used to influence board-level decision-making and generate transformational commercial returns through services in rights-management, ticketing, event-hosting, streaming services, E-commerce, sponsorship sales, content creation and strategy.

Gareth Balch, CEO & Co-Founder of Two Circles, commented: “Liv is a true pioneer and one of the leading business figures in the UK, with a track record of innovating to move industries forward through major infrastructure initiatives.

“Liv is an inspirational, people-focused leader and a winner in all aspects of her career. I cannot wait to see the impact she has on our teammates and clients at Two Circles. She will be a driving force in our mission to use data, insights, creativity and technology to build a better future for the sports industry.”

New Two Circles’ Chair, Liv Garfield, added: “I am excited to join such a brilliant homegrown British business that has such truly global growth potential. Gareth and his team are changing the future of sports through their innovative use of content, technology and data to build long term, profitable partnerships with top tier sports organisations. I cannot wait to meet clients and team members in the UK and around the world and help them on the next stage of our journey together.

“I am a lifelong football fan and have seen the unique role that sport plays in British and global culture. It is accessible to all and creates bonds across every conceivable boundary; we cheer together, we share disappointment and success together – sports fans come together in such a unique way. Sport as mainstream entertainment is evolving in a rapidly changing media and technology landscape. Two Circles is at the heart of this change, helping sports clubs, organisations and franchises to maximise their engagement with fans. I cannot wait to help them build on their successes of the last decade.”