DFB rolls out an intelligent sponsorship platform, deploying KORE Sponsorship and Partner Engagement

• The German Football Association (DFB) is working with Two Circles, deploying KORE Sponsorship & Partner Engagement to strengthen data-led sponsorship sales and partner management.
• The platform consolidates the DFB’s full sponsorship inventory into a single, central system, improving transparency, forecasting and commercial decision-making.
• KORE also supports more effective activation and delivery, enabling clearer tracking of partner deliverables, performance and impact across fan touchpoints.

The German Football Association (DFB) is strengthening its commercial sales operations through the implementation of KORE Sponsorship & Partner Engagement, the intelligent sponsorship platform from Two Circles, to support data-led decision-making and streamlined operations.

As part of the collaboration, the DFB has adopted KORE as its central platform for managing and marketing sponsorship rights and assets, enabling a more connected view of its commercial inventory and how partners engage with fans across the DFB ecosystem.

KORE brings together the DFB’s sponsorship inventory, including rights, assets, pricing logic and availability, within a single application. This supports visibility across the sponsorship lifecycle, from planning and sales through to delivery and reporting.

The platform provides analysis of asset value, deal efficiency and performance at both package and contract level, alongside tools for forecasting and structured offer development. It also supports a clearer view of commercial potential across categories, target markets and contract durations. Centralised partner and asset management provides a consistent overview of deliverables and activation, while integrated reporting and analytics ensure sponsorship performance can be measured and documented clearly.

Henning Wegter, Director Partnerships & Sales: “We are looking forward to working with Two Circles and are firmly convinced that the KORE platform will optimise our commercial activities, professionalise our sales processes, and further strengthen our relationships with our partners.”

Sebastian Kurczynski, Director, Two Circles, “We’re proud to be working with the DFB and excited to support the team with KORE as they continue to evolve their commercial operations. By bringing greater structure and data-led insight to sponsorship management, KORE will support the DFB to build a clearer view of their commercial inventory.”

For further information contact:

Eliza MacQuillan

Communications Manager

+447938912705

eliza.macquillan@twocircles.com