Colorado Athletics Unveils Buffs Premier, Ushering in a New Era of Fan Loyalty

Created with Two Circles, the global leader in data-driven sports marketing, this first-of-its-kind platform in college sports gives Buffs fans insider access, exclusive gear, unforgettable experiences, and a direct way to support Colorado student-athletes.

Coach Prime changed the game. Now it’s the fans’ turn. Today, the University of Colorado Boulder Athletics, in partnership with fan experience leader Two Circles, unveiled Buffs Premier, a first-of-its-kind fan engagement and membership program fully owned and operated by a college athletics department. This groundbreaking platform is designed to fuel fan passion and elevate athlete support, offering insider access, personalized experiences and a direct way to invest in Colorado student-athletes.

From exclusive content and custom gear delivered to fans’ doorsteps to VIP moments with coaches and players, Buffs Premier is built to reward loyalty and strengthen the connection between Buffs fans and its teams. Starting at $39.99/month, fans can choose from three tiers – Black, Silver, and Gold – and become Founding Members, unlocking early rewards and receiving the first Buffs Premier Box. Revenue generated will be invested back in student-athletes and will enable Colorado to continue to compete at the highest levels of college athletics.

Key Benefits Include:

• Revenue reinvested into student-athlete programs across all sports;
• Access to exclusive content, personalized messages from CU Athletics leadership, coaches and players;
• Custom gear, signed memorabilia and limited-edition merchandise drops;
• VIP experiences including unique game-day experiences, behind-the-scenes tours and virtual roundtables;
• Sweepstakes;
• Special access to purchase tickets to select CU football home games;
• The opportunity to build a stronger, more competitive athletics program, one that attracts and champions the best student-athletes in today’s evolving college sports landscape.

Rick George, Athletic Director at Colorado, said: “Buffs Premier brings the CU Buffaloes to our fans, students, and alumni like never before with perks and access to all of our programs, including our nationally recognized football team. I’m excited that CU Athletics is partnering with Two Circles on this initiative, which is the first of its kind in collegiate athletics and represents a new bar in fan engagement and student-athlete support.”

Two Circles, known for delivering transformative fan engagement for organizations including the NFL, Premier League, College Football Playoff and EA Sports will operate Buffs Premier through Two Circles College, its collegiate division focused on fan growth and sustainable revenue.

Nick Garner, Executive Vice President/Two Circles College, said: “Buffs Premier isn’t just about perks. It’s about genuine connection. Colorado is building something truly special – a loyalty platform that treats fans like insiders and partners in the program’s success. It also tackles one of the biggest challenges in college athletics: growing sustainable revenue while enriching the fan and athlete experience. Under Rick’s leadership, this is a huge step forward that honors CU’s legacy, energizes the next gen of Buffs fans and sets a new standard for engagement in college sports.”

Fans can sign up now to get updates and be the first join Buffs Premier at buffspremier.com.

Media Contacts:
Ethan Friedman: ethan.friedman@twocircles.com
Steve Hurlbert: Steve.Hurlbert@colorado.edu