Aaron LeValley and Taylor Kern Join Two Circles to Accelerate Growth in North America

Two Circles, the global leader in data-driven sports marketing, has expanded its Americas leadership team with the addition of Aaron LeValley and Taylor Kern as Senior Vice Presidents. LeValley brings a wealth of experience in strategic growth and revenue generation, while Kern will leverage his deep expertise in sales and partnerships.

“Two Circles has always had great people, and we are delighted to be enhancing our team today with Taylor and Aaron joining to deliver on the amazing reaction we have had to our expanded proposition in North America,” said Gareth Balch, CEO and Co-founder of Two Circles. “Taylor and Aaron have proven track records in driving growth for clients and an incredible passion for sports and innovation, make them the perfect fit. We can’t wait to see the impact they’ll have as we continue helping sports organizations maximize fan engagement and revenue opportunities.”

LeValley most recently served as Chief Strategy Officer at Logitix, a leading live event ticketing technology and analytics company, where he played a key role in leading the company to a successful sale, launching two new business units, and driving significant revenue and client growth. Prior to Logitix, he spent 14 years with the LA Kings and AEG where he oversaw business operations and strategy. There he spearheaded initiatives which led to triple digit growth in organizational revenue and customer engagement. LeValley was recognized as an SBJ 40 Under 40 honoree, as well a leader at organizations which have won Team of the Year (LA Kings) and Best Places to Work (Logitix).

“Two Circles’ passion for revolutionizing the sports business through fan data is the best in the industry. I’m excited to create game-changing experiences that grow revenues for our amazing roster of clients by knowing fans best.” Said LeValley.

Kern joins Two Circles after serving as Senior Vice President of Sales at AXS, a global ticketing platform, where he led partnerships with sports franchises and music venues to implement cutting-edge ticketing strategies. During his six years at AXS, he played a key role in helping the business grow significantly, working with some of the largest sports and music properties in the world while growing its partnerships with music venues and promoters globally. Previously, he spent four years at KORE, now a Two Circles platform, leading client relationships and delivering solutions that grew revenues. His career also includes four years with the Dallas Cowboys in corporate partnerships and an early role with the University of Alabama’s Football External Affairs team.

Kern echoed LeValley’s sentiment, “I couldn’t be more excited to join this powerhouse team, where every move is fueled by a deep commitment to fans and clients alike.”

For Media Enquiries:
Ethan Friedman, Marketing & Communications Lead
ethan.friedman@twocircles.com