News & Insight
Two Circles would like to congratulate the 17 clients recognised at this year’s Sport Industry Awards, the most prestigious commercial sports awards in Europe.
The Awards recognise the work done by teams, leagues, brands, media and agencies in delivering world-leading events; using sport as a platform to drive social change; and delivering campaigns with a creative spark that reverberates throughout society.
Two Circles clients shortlisted for their industry-leading work include Brentford FC, Chelsea FC, ECB, European Tour Group, The FA, Great British Racing, International Paralympic Committee, Liverpool FC, Loughborough University, LTA, MCC, Mercedes-AMG Petronas Formula One, Premier League, Premiership Rugby, SailGP, Wimbledon and World Rugby.
For the ninth year in a row, Two Circles was also shortlisted for Agency of the Year, while a Two Circles-ECB joint entry (‘Broadening cricket’s reach through The Hundred’s ticketing strategy’) was also shortlisted in the Data and Insights category.
Across the inaugural season of The Hundred 55% of ticket-buyers were new to cricket, while 21% of attendees were female, 19% under-16, and 12% from ethnically-diverse backgrounds.