Sports IP Revenue League 2026

Another record year for Sports IP. $174bn in aggregate sports property revenue in 2025.

The sports industry continues to represent one of the fastest growing segments of the global media and entertainment economy. In 2025, revenues collected by the sports IP owner ecosystem reached an all-time high, extending the upward trajectory of the past decade.

The sports IP market has exhibited an underlying compound annual growth rate of 6% since 2015, almost twice the rate of global GDP growth. The market remains on course to exceed $260bn by 2033.

The report contains a list of the 50 most ‘new revenue-generative’ properties worldwide in 2025 – and offers a body of commentary around where and how growth is being realized in the sports economy more broadly.

For an explanation of the methodology underpinning the league, see p.16, or read the full methodology here.

The report includes:

• Another record year for sports IP (p.3)
• The Sports IP Revenue League 2026 (pp.4–5)
• The shape of the market (pp.6–10)
• Grow audiences to grow revenues (p.11)
• Media rights: a $58bn growth engine (p.12)
• IP owner case studies (pp.13–15)
• Understanding the league (p.16)

Download the full report here: Sports IP Revenue League 2026