‘Get Ready With Me’: How Beauty Brands can Win in Sport

 References:

1. Global Data – Beauty Category Spend Analysis 2017- 2025
2. Sports Fan is defined as ‘respondents with a stated interest in sport’ and interest is defined as ‘Consider interest in its broadest sense, whether you play, attend, follow or watch any sport’
3. GWI Insights – tracked analysis of the size of the UK female sports fan audience from 2020 to 2024
4. Two Circles Primary Research; 1,500 sport fans aged 16-35 (1,000 female and 500 males) October 2025
5. Two Circles Analysis: Proprietary Primary Research Jan 2025
6. Fortune Article “Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winner” https://fortune.com/2025/08/08/gen-alpha-100-billion-spending-power-nike-roblox/?
7. Razorfish Article “Gen Alpha Tweens Hold Significant Sway Over Parents’ Purchases: Study” https://www.razorfish.com/articles/news/gen-alpha-tweens-parent-purchases-study/?
8. Morning Consult Article “Gen Alpha Is Showing Early Signs of Sports Fandom” https://pro.morningconsult.com/analysis/gen-alpha-sports-viewership-engagement-2024?
9. M+C Saatchi Fluency Report commissioned by ELEMIS
10. Two Circles Analysis: Projections based on publicly available data