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Event Day

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THE CHALLENGE

For any sports organisation to fulfil its revenue potential when hosting both sporting and non-sporting events, it must have a deep understanding of its audiences – who they are, how they behave and what they care about – to direct all areas of commercial and marketing strategy.

We use a data-driven approach to help sports rights-holders maximise revenue from all activities held in their venues. This covers everything that helps grow an organisation’s ticketing, hospitality, retail, or food and beverage business, but also areas as diverse as stadium-planning and optimising venue usage through non-sporting events.

WHAT WE DO

We start by analysing our clients’ customer data, alongside other relevant third-party commercial, financial and research data.

Through our proven marketing methods, sophisticated commercial-modelling techniques and proprietary benchmarks – developed from working with some of the biggest event day businesses in the world – we then give in-depth insight into their customer base’s current and future purchase preferences, and guidance on how to act on the insight.

Finally, with our market-leading technology solutions, our clients are able to effectively act on this guidance, which we support with data-driven and highly-engaging digital marketing that drives sales and commercial growth.

Client Case Studies

Breaking ticketing records for the iconic Open Championship

Breaking ticketing records for the iconic Open Championship

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Growing event day revenue for Britain’s biggest race meeting

Growing event day revenue for Britain’s biggest race meeting

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Breaking attendance records during the 2017 summer of cricket

Breaking attendance records during the 2017 summer of cricket

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Reversing season ticket decline with data-driven customer insight

Reversing season ticket decline with data-driven customer insight

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