Our market-leading technology powers commercial growth

A comprehensive suite of machine learning-powered data platforms, engineered to drive commercial growth for sports rights-holders.

Each Two Circles Engine is powered by industry-leading data and marketing capabilities:

Data Management: Aggregating and structuring diverse sets of data, and providing machine-learning-powered models to forecast and influence commercial performance.

Sales & Service Automation: Producing improved one-to-one sales performance, account management, customer servicing and inventory tracking.

Data Analytics: Analysing commercial performance, audience segmentation, and monitoring sales and marketing campaigns in real-time.

Marketing Automation: Delivering data-driven, personalised campaigns to target customers across every digital channel.

Single Sign-On: Identity management, persistent sign-on and seamless customer journeys across digital platforms, preference management and digital personalisation.