Our clients are leading innovation in the industry

Two Circles works with more than 90 sports rights-holders worldwide.

This includes three of the top five global sports rights-holders by revenue, the UK’s 10 most-attended sports events, and rights-holders who generate, cumulatively, 41% of the sports industry’s total revenue across EMEA.

Much of our work is highly confidential but here is a selection of case studies and news about some of the work we’re able to share.

Client Insights

Filter by: Sport
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  • American Football
  • Cricket
  • Football
  • Golf
  • Horseracing
  • Ice hockey
  • Rugby
  • Tennis
  • Volleyball
Filter by: Product
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  • Sponsorship
  • OTT
  • Ticketing
  • Hospitality
  • Retail
Filter by: Service
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  • Event Day
  • Media
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  • Participation

Helping Wimbledon understand its global audience

Delivering the right products for ATP Media customers

Breaking attendance records for the 146th Open Championship

Driving subscriber growth for the NFL's premium OTT product

Understanding the global cricketing fanbase

Formulating an effective data-driven sales and marketing strategy

Increasing attendances through data-driven marketing

Improving partner proposition through audience insight

Using data insight to drive grassroots rugby participation

Growing grassroots engagement through personalised digital media

Using data to create and market one some of UK sport's best live experiences

Bringing 175,000 new customers into British horseracing

Strengthening AVP's sponsorship proposition

A data-driven ticketing strategy to bring new audiences into cricket

Maximising revenue through new digital partnerships

Creating a market-leading fan engagement strategy from scratch

Ascot doubles hospitality revenue through customer insight

Increasing commercial performance across all matchday revenue streams

Deepening fan engagement with award-winning marketing

Enhancing fan engagement and increasing commercial performance

Using real-time data analysis to improve tennis court utilisation

European ice hockey’s biggest market research project

Record ticket sales and membership growth across all forms of cricket

Maximising revenue from all activities held at the Ricoh Arena

Bringing data-driven decision-making to the heart of European football

Developing the fan engagement strategy for United's 2026 FIFA World Cup bid

Using fan insight to drive growth in both domestic and international Welsh rugby

Driving match day and retail growth for six-time English champions

Making data central to all decision-making at the two-time European champions

Bringing Eventing into a new sponsorship era with deep audience analysis

Using data to drive match day, retail and sponsorship growth