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Video: Communities Rewired

Posted on June 22, 2022 By Matt Cutler

On June 15th we welcomed 200 clients to the Institution of Engineering and Technology (IET) in London for the annual Two Circles Client Summit – an event hosted exclusively for clients as both a thank you, and a moment to explore what’s happening in the world and how it is affecting their businesses.

Apt for a venue that celebrates the engineering and technology that have helped us create our modern world – the day’s theme was Rewiring Sports, an exploration of the commercial models emerging as the world reshapes sports, and sports reshape the world.

In the last session of the day, Clare Vigers took to the stage to deliver ‘Communities Rewired’ – a presentation that leans on Two Circles data analysis to explore sports’ role in the communities that have grown around us.

Given sports’ central role in shared experiences across society, as an industry we have a unique ability to positively impact the world around us.

So if you’re interested in exploring how the tidal wave of changes happening around us are putting sport in an even better position to drive societal impact, watch the 30-minute video:


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