Two Circles to drive ticket sales for 2019 ATP Finals
The ATP, the governing body of men’s professional tennis, has engaged Two Circles to provide marketing support for this November’s Nitto ATP Finals.
The season-ending Nitto ATP Finals are the ATP Tour’s crown jewel event, and feature the world’s best eight qualified singles players and doubles teams.
The eight-day tournament, which will move to Turin from 2021, is one of the most attended sports events in the UK, and has boasted an average attendance of more than 250,000 a year since it moved to The O2 in London in 2009.
The new partnership will see Two Circles use its service-led, product-driven offering – and experience driving ticketing growth for leading sports rights-holders – to build on the ATP’s existing marketing strategy, and provide new consumer insights with the goal of maximising attendance.
Adam Hogg, Event Director, Nitto ATP Finals, said: “The Nitto ATP Finals have set an extremely high benchmark over the years. Ensuring continued growth and new heights for our season finale is a key objective for the ATP in 2019 – and that means we need to ensure tickets get in the hands of both hardcore fans, and those new to the sport looking to experience the event’s famous atmosphere at The O2. Two Circles have a strong track record in this area and we’re excited to see the positive results of our work together.”
George Foster, Client Services Director at Two Circles, added: “We’re delighted to form this new partnership with the ATP Tour. We know from our extensive work in the UK that there’s a growing demand for live experiences in the UK, and as one of the biggest events on the sporting calendar, that means there’s a growth opportunity for the Nitto ATP Finals.”