News & Insight
Posted on July 9, 2024
By Jason White
Two Circles has teamed up with Greenhouse Sports in a new UK collaboration that aims to improve the reach and impact of the charity for young people in underserved communities.
Greenhouse Sports is a sport for development charity headquartered in London, the city where Two Circles was founded in 2011, and is dedicated to changing young lives for the better through the power of sports coaching and mentoring.
The partnership is grounded in a shared vision ‘to positively impact young lives through the opportunities and inspiration of the sports industry’. It is designed to not only support Greenhouse Sports fundraising needs but also to inspire awareness, opportunity and employability for young people.
It also seeks to bridge the gap between the sports industry and the impactful work of Greenhouse Sports, helping to dismantle the barriers that prevent young people from realising their potential.
“We are excited to embark on this partnership with Greenhouse Sports, a charity whose values align closely with our own,” said Leo Thompson, Co-President, Rights Management at Two Circles. “Our expertise in leveraging data to drive engagement and growth is a perfect match for the brilliant goals of Greenhouse Sports. This collaboration is a chance for us to use our skills to contribute to genuine growth and opportunity.”
Don Barrell, CEO of Greenhouse Sports, added: “This partnership with Two Circles represents a significant opportunity to reach more young people and amplify the positive impact of coaching and mentoring through sport on their lives. The expertise and resources that Two Circles brings to the table will undoubtedly enhance our fundraising capabilities, enabling us to inspire and support even more young individuals. Together, we can make a substantial difference in the lives of young people by providing them with mentoring, opportunities, inspiration and supported pathways to employability.”
“This partnership with Two Circles represents a significant opportunity to reach more young people
This partnership not only aims to enhance Greenhouse Sports fundraising and partnership channels but also to foster a deeper understanding and engagement within the sports industry regarding the challenges faced by young people in accessing sports and employment opportunities within the sector.
This follows previous Two Circles charity partnerships with the likes of School of Hard Knocks and Wheel Power, and most recently Special Olympics Great Britain (SOGB). Over the past three years, Two Circles have supported SOGB with the development of a new strategy – Inclusivity in Action – development of a new website and CRM systems, and a number of audience research projects supporting their commercial partnerships. The partnership included the opportunity for Two Circlers to volunteer at a number of events and integrating their expertise into events and communications.