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Podcast: Sports Sponsorship 2.0

Niels Rudolphus was a guest on De Sportmarketing Podcast at the end of March, where he talked about the impact Covid-19 is having on the Dutch sports industry and its potential long-term implications.

In the interview he also discussed how the sponsorship landscape has changed in recent years and how data and digital has been driving growth for the sports sponsorship sector. Finally, they take a look at where the opportunities lie for Dutch sports rights-owners in the future.

Listen to the full interview (in Dutch) below or find out more from Yellow Jersey here.

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