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Podcast: How digital engagement has grown grassroots football

The positive impact a governing body can have on its grassroots game through digital has been highlighted by Jesper Søegaard, Digital Commercial Manager at the DBU (Danish Football Association), in his interview with leading digital sports podcast SportsGeek.

The DBU is one of Europe’s most digitally-advanced national governing bodies, using its media channels to deliver personalised performance statistics and match information to recreational players.

The DBU has been working with Two Circles for three years to use these channels to drive stronger engagement with recreational players, with the ultimate goal of protecting and growing levels of participation, and creating new commercial revenue streams to re-invest back into Danish football.

Central to this has been Driblr, the app launched by the DBU in 2018 enabling players to track personal performances, and those of their team and opposition. In 2018 Driblr won the UEFA Grow award for Creativity and Innovation.

To find out more, listen to the podcast (available below) and hear Jesper explain:

  • Why, in 2014, the DBU focused on using data to drive growth across all areas of the organisation
  • How the DBU has grown its customer database by 700% in four years
  • The increasingly important role digital and data are playing in the DBU’s sponsorship proposition
  • Why Driblr has been successful in strengthening the DBU’s engagement with recreational players.

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