Goodwood and Two Circles target growth with extended partnership

The Goodwood Estate, home to the world-famous Festival of Speed, Goodwood Revival and Glorious Goodwood events, has renewed its partnership with data-driven sports marketing agency Two Circles.
Goodwood and Two Circles first started working together in 2014, when the agency was engaged to help the iconic venue gain a greater understanding of its customers across all key events and the four-star Goodwood Hotel.

The partnership renewal comes just before this weekend’s sell-out Goodwood Revival, and a hugely successful 12 months of hitting new heights in customer experience and commercial growth. Through a data-driven strategy to drive event day growth, this included selling out both the 2015 Festival of Speed and Goodwood Revival faster than ever.

“We’re proud to have delivered such a successful year,” said Tracey Greaves, Group Sales and Marketing Director at the Goodwood Estate. “Two Circles has been a great addition to our team, enabling us to drive growth through actionable customer insight and delivering a better experience for our fans and our sponsors.”

Jules Bernays, Lead Consultant at Two Circles, added: “Working with Goodwood is a real privilege. With such a breadth and diversity of activity across the Estate, the opportunities to collaborate with Goodwood to achieve greater customer engagement and growth have been hugely rewarding.”