Our History

  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011

2020

A third Sport Industry Agency of the Year title

Two Circles’ work helping clients navigate the most testing year in living memory for sport was recognised with a third Sport Industry Agency of the Year title.

Other highlights:

2020

2018

Two Circles benchmarks hit the headlines.

Exclusive Two Circles analysis that UK attendances will hit 74.6m in 2018, contributing £1.9bn to the UK leisure economy, made headlines across industry and mainstream media.

Other highlights:

2018

2017

A year of record growth for Two Circles.

We welcomed 71 new joiners to the company in the calendar year – doubling the headcount across the agency – and our client and industry impact was recognised when we were named BT Sport Industry Agency of the Year for the second time.

Other highlights:

2017

2016

Permanent homes in Switzerland, USA.

In 2016, we opened two new offices outside the UK, in mainland Europe (Bern, Switzerland) and North America (New York, USA), and welcomed new hires onto an expanded Two Circles management team to better service our growing international client base.

Other highlights:

  • Major League Soccer becomes Two Circles’ first client in North America
  • Pro bono partnerships expand to include Loughborough University London and Women in Sport
  • A new headquarters for Two Circles, the UK office moving to Farringdon in Central London.
2016

2015

New European adventures begin.

UEFA_logo
Our client base in mainland Europe expanded significantly through new relationships with UEFA, FC Utrecht and BSC Young Boys.

Other highlights:

  • WPP, the world’s largest marketing communications company, becomes a shareholder in Two Circles
  • The ECB and Two Circles’ work engaging grassroots wins a Brand Republic Digital Award in the Leisure & Sport category
  • A first pro bono charity partner for Two Circles: children-focused humanitarian organisation UNICEF.
2015

2014

Two Circles: Agency of the Year.


After two-and-a-half years of changing the game for sports marketing, we were recognised with the coveted title of Agency of the Year at the BT Sport Industry Awards – Europe’s most prestigious sport business awards.

Other highlights:

  • Award recognition for client projects: Lord’s (IQ Talent Awards); Youth Sport Trust (Sports Technology Awards); Surrey (Data Strategy Awards)
  • Two Circles’ agency ‘2.0’ strategy is launched – reflecting our from move from start-up to established business
  • Two Circles’ Stadium Sell-Out Model adopted by clients – now the industry-standard for ticketing businesses in sport.
2014

2013

The Two Circles team expands.


Twenty-two people join across the year – meaning the team almost triples in size. Half of these Two Circlers still work for the company, changing the game for sports marketing across a range of international rights-holders.

Other highlights:

  • Two Circles hosts its first ever UK Client Conference – a day of insight and exclusive industry benchmarks at the iconic Long Room at Lord’s
  • Spanish football club Valencia becomes Two Circles’ first major international client
  • Denham in Buckinghamshire plays host to our first Summer Away Days – now an annual event for the whole Two Circles team to take time away to get to know each other better.
2013

2012

Two Circles’ client roster burgeons.


Nine new rights-holders engaged Two Circles to help achieve commercial growth. The nine included Surrey CCC, Harlequins and Ascot Racecourse – all of whom are still Two Circles clients to this day.

Other highlights:

  • Two Circles moves into its first office – in Marylebone, Central London
  • Matt Rogan’s speech about the best ways to ‘keep your fans fanatical’ wins gold at the Marketing Society’s ‘Power of Sport’ conference
  • The first ever Two Circles Team Day takes place, key time away from the office to discuss how to grow the agency and solve client challenges in new and better ways.
2012

2011

The Two Circles journey begins.


With a vision to change the game for sports marketing using customer data to help rights-holders achieve their commercial objectives, Matt, Gareth and Claire founded Two Circles.

Other highlights:

  • The ECB becomes Two Circles’ first client, engaging us to create a long-term Customer Engagement Programme which is still running to this day
  • Data Driven Sport: the birth of the Two Circles logo and brand guidelines
  • Two Circles launches an award-winning membership scheme for Manchester City.
2011