We welcomed 71 new joiners to the company in the calendar year – doubling the headcount across the agency – and our client and industry impact was recognised when we were named BT Sport Industry Agency of the Year for the second time.
In 2016, we opened two new offices outside the UK, in mainland Europe (Bern, Switzerland) and North America (New York, USA), and welcomed new hires onto an expanded Two Circles management team to better service our growing international client base.
Major League Soccer becomes Two Circles’ first client in North America
Pro bono partnerships expand to include Loughborough University London and Women in Sport
A new headquarters for Two Circles, the UK office moving to Farringdon in Central London.
New European adventures begin.
Our client base in mainland Europe expanded significantly through new relationships with UEFA, FC Utrecht and BSC Young Boys.
WPP, the world’s largest marketing communications company, becomes a shareholder in Two Circles
The ECB and Two Circles’ work engaging grassroots wins a Brand Republic Digital Award in the Leisure & Sport category
A first pro bono charity partner for Two Circles: children-focused humanitarian organisation UNICEF.
Two Circles: Agency of the Year.
After two-and-a-half years of changing the game for sports marketing, we were recognised with the coveted title of Agency of the Year at the BT Sport Industry Awards – Europe’s most prestigious sport business awards.
Award recognition for client projects: Lord’s (IQ Talent Awards); Youth Sport Trust (Sports Technology Awards); Surrey (Data Strategy Awards)
Two Circles’ agency ‘2.0’ strategy is launched – reflecting our from move from start-up to established business
Two Circles’ Stadium Sell-Out Model adopted by clients – now the industry-standard for ticketing businesses in sport.
The Two Circles team expands.
Twenty-two people join across the year – meaning the team almost triples in size. Half of these Two Circlers still work for the company, changing the game for sports marketing across a range of international rights-holders.
Two Circles hosts its first ever UK Client Conference – a day of insight and exclusive industry benchmarks at the iconic Long Room at Lord’s
Spanish football club Valencia becomes Two Circles’ first major international client
Denham in Buckinghamshire plays host to our first Summer Away Days – now an annual event for the whole Two Circles team to take time away to get to know each other better.
Two Circles’ client roster burgeons.
Nine new rights-holders engaged Two Circles to help achieve commercial growth. The nine included Surrey CCC, Harlequins and Ascot Racecourse – all of whom are still Two Circles clients to this day.
Two Circles moves into its first office – in Marylebone, Central London
Matt Rogan’s speech about the best ways to ‘keep your fans fanatical’ wins gold at the Marketing Society’s ‘Power of Sport’ conference
The first ever Two Circles Team Day takes place, key time away from the office to discuss how to grow the agency and solve client challenges in new and better ways.
The Two Circles journey begins.
With a vision to change the game for sports marketing using customer data to help rights-holders achieve their commercial objectives, Matt, Gareth and Claire founded Two Circles.
The ECB becomes Two Circles’ first client, engaging us to create a long-term Customer Engagement Programme which is still running to this day
Data Driven Sport: the birth of the Two Circles logo and brand guidelines
Two Circles launches an award-winning membership scheme for Manchester City.
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