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The deal will see Two Circles use its unique data-driven approach to sign a brand partner to appear on the Phillies jersey beginning with the 2023 season. Since 2015, Two Circles has delivered over $1.2bn in incremental sponsorship revenue for clients including the All Blacks, UEFA and AC Milan. The Phillies are one of the … Continued
These drivers were then applied to the upcoming schedule to forecast attendances. In doing so, we have been able to identify the key drivers for strong attendances. Some may surprise you. 1) Investing in a team Red Sox owner John Henry says that while there’s “not a perfect correlation” between a bigger payroll and winning, … Continued
Last season, they dropped below 70m for the first time in 15 years, and earlier this month we released projections that they’ll reach 68.8m by 2019 season-end – a 1.3% decrease on 2018. For many, this has added fuel to the argument that declining attendances are an indicator of baseball’s declining influence in North America. … Continued
Using its proprietary attendance-modelling, Two Circles found that MLB attendances are projected to decrease 1.3% on last year’s total league attendance of 69.7m1. However, average ticket price increases of 2.1% (from $32.29 in 2018 to $32.99 in 2019)2 mean that ticketing revenues will be up by a projected $19m league-wide in 2019 compared to 2018. … Continued
