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Author: twocircles

Women’s World Cup victorious at 2018 BT Sport Industry Awards

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The tournament broke every women’s cricket record for ticket sales, attendances and media coverage. Critically, however, it also brought new audiences into the sport: 65% of match-goers were new to cricket, and 45% female. Working with Two Circles, the 2017 Women’s World Cup Organising Committee achieved these successes through an in-depth understanding of the tournament’s … Continued

Sport: the world’s common currency

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Going to watch elite sport live – athletes at the top of their game at stadiums, tracks or courts up and down the country, or even further afield – is an experience that’s hard to beat for a large proportion of people across the world. And it’s an experience that, even in an age of … Continued

Can sport satisfy the new levels of customer expectation?

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And no matter how well-intentioned our organisation might be, is it really possible to keep pace? Customer service gurus reflected on these questions at the recent Institute of Customer Service Annual Conference in London. I attended with our chairman Matt Rogan – who led a keynote session (below) – with a keen focus on understanding how … Continued

Why OTT is hotter than ever, and what it means for you

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Following IMG parent-company Endeavor’s agreement to acquire NeuLion for $250m yesterday, today Perform – the sports media company with widespread OTT capabilities including DAZN – revealed it will sell a share of the company to Japanese advertising giant Dentsu. Why the sudden flurry of deals? At Two Circles, we are increasingly working with our clients … Continued

How to capitalise on the growth of women’s sport

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It was a lot to do with the build up; the coverage in the UK media, the chat on social media and the buzz in the Two Circles London team was, both in isolation and collectively, greater than anyone would have anticipated before the tournament. But it was also due to what happened on the … Continued

Two Circles named in Top 100 Best Companies

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Since 2001 the Best Companies list has recognised exceptional levels of engagement within organisations across eight key factors of workplace satisfaction including ‘Team’, ‘Wellbeing’ and ‘Leadership’, benchmarking them against all business sectors using extensive data-gathering and analysis processes. Entering for the first time, Two Circles placed 54th on the list and top 10 in the … Continued

2018 BT Sport Industry Awards shortlist

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    Everyone at Two Circles would like to send huge congratulations to our clients the AELTC, Arena Racing Company, ATP Media, British Triathlon, ECB, Edgbaston, Great British Racing, European Tour, Formula One, Lancashire CCC, Limelight Sports, NFL, Premier League, R&A, RFU, Southampton and UEFA for their shortlisting at this year’s BT Sport Industry Awards. … Continued

AZ partners with Two Circles for new marketing approach

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The partnership will see Two Circles help AZ increase understanding around its fanbase, both in the Noord-Holland and beyond, and use insight around fan data to enable AZ to be more personalised, intimate and engaging in all forms of digital communications to drive growth – most notably in ticket sales for matches played at AZ’s … Continued

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