We use a data-driven approach to help sports rights-holders reach or acquire new audiences, or grow subscriber bases, by distributing content across a range of owned and third-party platforms.
Media consumption has changed dramatically over the last 10 years, forcing sports rights-holders to reimagine how they monetise their digital platforms, and create different content that engages both current and new audiences.
Through a data-driven understanding of which platforms their audiences consume their media content on – and how they consume it – we help sports rights-holders optimise their media distribution across owned, earned and paid platforms.
This helps our clients better understand where to put content – and on which platforms – and by evaluating engagement in real-time, create better, and distribute more impactful, media content and distribution strategies.
Our projects include shaping long-term distribution strategies that grow broadcast rights revenue, optimising the channel mix for content distribution and digital marketing campaigns, and retaining and growing subscriber bases for direct-to-customer OTT streaming services.
WHAT WE DO
We analyse our clients’ media consumption data and use market-leading products to gain in-depth insight into their audience and what influences their media habits.
Using our extensive experience and understanding of media trends and the media rights landscape, we then give guidance on how to act on that insight, providing the technology and support required to carry out highly-engaging digital marketing campaigns that retain, and grow, audiences across any number of media channels.