Our clients are leading innovation in the industry

Two Circles works with more than 90 sports rights-holders worldwide.

This includes three of the top five global sports rights-holders by revenue, the UK’s 10 most-attended sports events, and rights-holders who generate, cumulatively, 41% of the sports industry’s total revenue across EMEA.

Much of our work is highly confidential but here is a selection of case studies and news about some of the work we’re able to share.

Client Insights

Filter by: Sport
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  • American Football
  • Cricket
  • Football
  • Formula One
  • Golf
  • Horseracing
  • Ice hockey
  • Rugby
  • Tennis
  • Volleyball
Filter by: Service
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  • Event Day
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Driving subscriber growth for the NFL's premium OTT product

Driving fan engagement through a new digital ecosystem

Delivering the right products for ATP Media customers

Bringing data-driven decision-making to the heart of European football

Formulating an effective data-driven sales and marketing strategy

Growing grassroots engagement through personalised digital media

Helping Wimbledon understand its global audience

Increasing commercial performance across all matchday revenue streams

Deepening fan engagement with award-winning marketing

European ice hockey’s biggest market research project

Breaking attendance records for the 146th Open Championship

Increasing attendances through data-driven marketing

Creating a new vision for hospitality at the home of English football

Using data to drive match day, retail and sponsorship growth

Creating a market-leading fan engagement strategy from scratch

Bringing Eventing into a new sponsorship era with deep audience analysis

Making data central to all decision-making at the two-time European champions

Understanding the global cricketing fanbase

Driving match day and retail growth for six-time English champions

Maximising revenue from all activities held at the Ricoh Arena

Strengthening AVP's sponsorship proposition

Developing the fan engagement strategy for United's 2026 FIFA World Cup bid

Using data insight to drive grassroots rugby participation

Ascot doubles hospitality revenue through customer insight

A data-driven ticketing strategy to bring new audiences into cricket

Using real-time data analysis to improve tennis court utilisation