Our clients are leading innovation in the industry

Two Circles has a portfolio of more than 100 clients and works directly with over 300 sports rights-holders worldwide.

This includes the top five global sports rights-holders by annual revenue, the UK’s 10 most-attended sports events, and rights-holders who generate, cumulatively, 41% of the sports industry’s total revenue across EMEA.

Much of our work is highly confidential but here is a selection of case studies and news about some of the work we’re able to share.

Client Insights

Filter by: Sport
  • American Football
  • Biathlon
  • Cricket
  • Football
  • Golf
  • Horseracing
  • Ice hockey
  • Rugby
  • Tennis
Filter by: Product
  • Sponsorship
  • OTT
  • Ticketing
  • Hospitality
  • Retail
Filter by: Service
  • Event Day
  • Media
  • Sponsorship
  • Participation

Growing the digital footprint of the world’s most-watched league

Building relationships with the biathlon community

Delivering the right products for ATP Media customers

Bringing data-driven decision-making to the heart of European football

Partnering with Special Olympics GB to raise $1m

Increasing attendances through data-driven marketing

Driving subscriber growth for the NFL's premium OTT product

Growing grassroots engagement through personalised digital media

Helping Wimbledon understand its global audience

Formulating an effective data-driven sales and marketing strategy

Increasing commercial performance across all matchday revenue streams

Deepening fan engagement with award-winning marketing

European ice hockey’s biggest market research project

Breaking attendance records for the 146th Open Championship

Creating a new vision for hospitality at the home of English football

Using data to drive match day, retail and sponsorship growth

Creating a market-leading fan engagement strategy from scratch

Supporting FC Cincinnati on long-term stadium strategy

Two Circles drives college sports with Learfield IMG College

Rebuilding Islanders business through sales and marketing technology

Driving ticket sales through direct fan relationships

Bringing Eventing into a new sponsorship era with deep audience analysis

Making data central to all decision-making at the two-time European champions

Understanding the global cricketing fanbase

Enhancing fan engagement and increasing commercial performance

Driving match day and retail growth for six-time English champions

Maximising revenue from all activities held at the Ricoh Arena

Using data insight to drive grassroots rugby participation

Ascot doubles hospitality revenue through customer insight

A data-driven ticketing strategy to bring new audiences into cricket

Using real-time data analysis to improve tennis court utilisation