Two Circles to support France 2023 in record-breaking ticketing strategy
France 2023, the organising committee for the Rugby World Cup, has named Two Circles as its official ticketing marketing agency for UK and Ireland.
Working in partnership with France 2023, Two Circles will help France 2023 achieve its ambitions of selling a record-breaking 2.6m tickets and generating up to €373m in ticketing revenue by designing and delivering a three-year, end-to-end marketing campaign for the tournament’s biggest international market.
Two Circles uses data to grow direct relationships between sports and fans, and has helped events such as the ICC Cricket World Cup, golf’s Open Championship and Nitto ATP Finals deliver record ticket sales. After helping event organisers build direct relationships with fans, Two Circles uses a deep, data-driven understanding of their demographics, behaviours and attitudes to develop and execute engaging and commercially-successful ticketing campaigns.
France 2023 CEO Claude Atcher said: “Our ambition is to host a tournament that breaks records, and our ticketing strategy will play a central role in our commitment to generate a record level of revenue to be reinvested back into rugby union. Two Circles have a proven track record helping major global events achieve record ticket sales and reaching fans from outside the traditional sporting bubble – we are delighted to have their support to reach our friends across the Channel.”
The partnership also marks the opening of a fifth global Two Circles office in Paris servicing Paris-based clients including Paris Saint-Germain and the LFP, in addition for France 2023. Two Circles also works with several French clients based outside of Paris, including Ligue 1 football clubs OGC Nice and Montpellier HSC.
Richard Harris, Head of Ticketing, Hospitality and Marketing at Two Circles, added: “There is huge demand globally for live experiences – even despite the pandemic – and a global showpiece like France 2023 will be no exception. Due to the UK and Ireland’s proximity, we believe there are record numbers of fans, both rugby enthusiasts and general sports-lovers, that will want to experience a once-in-a-lifetime sports event in unique and charming towns and cities across France. We’re excited to be working in partnership with France 2023 and helping realise their record-breaking ambitions.”
Tickets for France 2023 will go on-sale in March 2021, with fans able to join the 2023 Family to enjoy exclusive opportunities and priority ticket access. The draw for the tournament will take place at Palais Brongniart in Paris on December 14, 2020.
Photo: David Ramos – World Rugby / World Rugby via Getty Images