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Two Circles strengthens US business with LA opening

Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley, and clients in the region include the NFL, MLS, National Lacrosse League and New York Islanders.

Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the impact we can have helping North American sports rights-holders solve business challenges in areas ranging from digital sponsorship to growing OTT subscriptions and maximising ticket revenue. This on-the-ground presence in LA will help capitalise on that.”

Sam Yardley added: “As the media and technology landscape continues to change at pace, North American leagues and franchises have a huge opportunity to drive business growth in every area. We believe we have the track record and expertise to do that with more rights-holders, both on the West Coast and across the region.”

Several new North American client announcements will be made in the first quarter of 2019.

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