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Two Circles will help the organising committee build on the successes of the two major ICC events held in England and Wales this summer – the ICC Champions Trophy 2017 and the ICC Women’s World Cup 2017 – and use insight around the global cricketing fanbase to drive ICC Cricket World Cup 2019 ticket sales, … Continued
The shortlist was revealed by Digital Innovators Power List founders Bird & Bird LLP, the international law firm, and London-based news brand City A.M, supported by a judging panel from tech PR agency Hotwire PR, UK technology trade association techUK, the UK’s premier business organisation CBI, and online investment platform Crowdcube. Judges said the shortlisted … Continued
Lead Consultant Tim Barber explains where insight around customer data is having a positive commercial impact for leading sports rights-holders across North America in these areas. 1) Impact of fan data no longer limited to gameday Rights-holders agreed they are finally on the cusp of a major shift in focus away from using fan data … Continued
The partnership was announced last week at a Two Circles UK Team Day by Two Circles CEO Gareth Balch and School of Hard Knocks COO Jack Lewars at the home of Formula One team Williams. Founded in 2012, School of Hard Knocks uses sport to help individuals realise their potential and take positive steps forward … Continued
Indeed, a recurring theme of the week was the challenges – and more importantly the opportunities – digital disruption gives sports organisations across areas such as broadcast, sponsorship and the stadium experience. As a data-driven sports marketing agency working exclusively with rights-holders, we’re clear that using customer data and insight to understand audiences should inform … Continued
Two Circles is working with Williams, who celebrated 40 years at the pinnacle of motorsport this year, to reach an estimated global fanbase of 57m, and to invite the 21m who identify themselves as Williams fans closer to the brand through a new digital, content and CRM ecosystem. The partnership has already seen Williams grow … Continued
We are delighted to have worked with The R&A to help the 2017 Open Championship become the fastest-selling in history. The 146th Open, held at Royal Birkdale, saw crowds of 235,000 fans through the gates, making it the third best attended in the history of the Championship – and the largest ever Championship held in … Continued
How well major sports rights-owners can understand and analyse data around their target buyers can be the difference between success and failure when forging a hospitality strategy. When looking to sell out available inventory, maximise revenues and offer the best possible experience for customers, the blanket approach no longer works. Customer data – specifically information on demographics, behaviours and attitudes – provides … Continued
Two Circles packaged, brokered and activated the new partnership. The agency has been working with MCC since 2011 to develop a deep understanding of its customers and make audience insight central to its marketing and partnership strategy. Addison Lee is London’s premier car and courier service, with over 80% of the FTSE 100 as customers. … Continued
Game Pass is the NFL’s premium OTT offering and features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming. Under the agreement, digital media services will be led by data-driven sports marketing agency Two Circles, the 2017 BT Sport Industry Awards Agency of the Year. Two Circles, supported by WPP agencies MEC … Continued
The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement … Continued
The focus of the programme is to help the AELTC build a solid data management foundation to derive greater understanding of AELTC’s audiences and ultimately enhance guest experiences at every brand touchpoint, working alongside IBM, Official Technology Supplier to The Championships. Two Circles will also support the activation of Wimbledon’s external brand positioning “In Pursuit … Continued
Two Circles has appointed Matt Cutler (pictured) to the new position of Head of Communications. Cutler will have responsibility for building on the strength of Two Circles reputation in the UK as it continues to expand operations across North America and Europe. A respected and well-known figure in the sports industry, Cutler first made his … Continued
The award was presented on stage in front of a sell-out crowd of 1,700 industry colleagues from agencies, brands, governing bodies and rights-holders. It’s been quite a year for our agency. During the past 12 months, we’ve grown revenues by over 40% and become a 100-strong business across our offices in London, Chicago, New York … Continued
This partnership will help the club enhance fan engagement and increase commercial performance, including leveraging the club’s digital assets. As one of the most forward thinking clubs, Bournemouth will be working with Two Circles to develop and expand these commercial opportunities. In addition to helping the club as they relaunch their digital platform, Two Circles … Continued
The ECB, supported by Two Circles’ new and proprietary approach to valuing and packaging digital sponsorship rights, triumphed in the inaugural Rights Holder category. In addition, it was recognised with ‘highly commended’ in the Innovation in Sponsorship category, while our work with football club Southampton was acknowledged with a place on the shortlist for that … Continued
We’re all online now. On average, UK adults will spend more than 4 hours each day on their smartphones, tablets and laptops. In Ireland, and both North and South America, the average person will spend 5 hours and 40 minutes a week on Facebook alone. Compare this to just 12 years ago, when we ‘only’ … Continued
