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Across Europe and North America, we have a full-time team of just under 200 people working with an international client base and using data to solve their commercial challenges. Our Analysts help make sense of the data our clients hold, turning this richness into compelling stories and actionable strategy. One week they’ll be analysing the data behind a client customer base, the next … Continued
Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley, and clients in the region include the NFL, MLS, National Lacrosse League and New York Islanders. Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the … Continued
Don’t believe what you read: sports broadcasting is thriving – not dying Sam Yardley: How and on which platforms fans watch live sport has changed significantly over the last five years, testing all established media models. But Levy was bullish that the sports broadcast industry is “strong…and getting stronger” – and particularly given sport is … Continued
The NLL is North America’s premier professional indoor lacrosse league and is the third most-attended professional indoor sports competition in the world. The League comprises 13 teams from across the United States and Canada, with expansion franchises from Halifax and New York joining from the 2019-20 season. Working with its central Team Services function, Two … Continued
In 2012, when the UK entered the current period of major-event hosting with the London Olympic and Paralympic Games, the total attendance for regular annual live sports events (not including the Games) was 63m. This means UK sports attendances have grown 2.8% year-on-year on average between 2012 and 2018 not including one-off annual events – … Continued
In 2018, professional sports events played in the UK will attract 11.5m more attendances than in 2012, not including major one-off events. That represents an average increase of 2.8% a year between 2012 and 2018 in a period where the UK population has grown by 0.71% a year1. Total Ticketed Attendance for Live Sport in … Continued
As Gareth explains, for a complex set of reasons – geo-political, technological, social – the youngest generation is financially worse off in real terms than the generation that preceded it. When it comes to owning physical possessions, this appears to be having the impact you would expect. A third of Millennials, for instance, will never own … Continued
1) Where do I find the new audience for my sport? There’s a growing demand for live sports experiences – but how do sports rights-holders know who new fans are, and how do they reach them? More sports fans will watch more events as they seek out different sports experiences. We also predict more people … Continued
Edgbaston, home of Warwickshire CCC and the Birmingham Bears, was hosting Finals Day for the 10th time this year. The venue has been a Two Circles client since 2013, during which time it has built a deep understanding of its fanbase to drive growth across all commercial revenue streams. Two Circles’ data management and visualisation … Continued
Ascot has been a client of Two Circles since 2013 and currently works across a range of projects to drive growth across eventday and sponsorship revenue streams. As part of its ‘Data-Driven Business’ feature series, SportBusiness International looked at how, from 2014, Two Circles helped Ascot instigate a new data-driven strategy to stimulate growth in … Continued
FCC, who will join Major League Soccer in 2019, move into the 26,500-seater venue for the 2021 season. From August 30, all fans who have previously purchased tickets through FCC will receive an email with a link to an online survey from FCC and Two Circles. The first survey will be a unique opportunity for … Continued
After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach. The three-year partnership will see Two Circles help Saracens grow revenues through more effective sales and marketing strategies, and introduce marketing-leading data management and visualisation technology to help execute the club’s … Continued
Bezos’ online retail giant has already bought live sports broadcast rights, commissioned sports documentaries, and even launched its own ticketing platform. With quarterly profits of $1.6 billion in the first quarter of 2018, my answer would probably be quite a big one. What triggered my Amazon interest recently, however, wasn’t something with a direct link … Continued
[image_gallery id=”2240″] Try-Outs this year involve a mix of presentations covering our recent work, ‘speed dating’ with a cross-section of the Two Circles team, structured-thinking exercises and one-to-one interviews – with a game of basketball thrown in for good measure. Successful candidates will join the Two Circles team – who include the 21 Two Circlers … Continued
[image_gallery id=”1648″] The 2018 theme was Stories are just data with a soul, and through a mix of keynote sessions, data-driven ideas to drive growth and client-delivered seminars – all under Chatham House Rules – we explored the role storytelling will play for sport in accelerating growth in a world of changing global media consumption … Continued
Ten years ago these platforms were the hottest thing in town – free marketing channels for rights-holders to communicate with existing audiences and reach new ones. But in a short space of time, social has transformed from sport’s shiny new thing into a necessary evil. And with recent algorithm changes – and not-unrelated data and … Continued
However, from an attendance perspective, new analysis from Two Circles shows that the negative impact of playing in the second-tier may be less pronounced than anticipated – and will also bring potentially positive news to the boardrooms of WBA, Stoke City and Swansea City, all relegated from the Premier League this season. Using our sporting … Continued
