Eredivisie CV extends partnership with Two Circles to grow direct fan relationships through 2026

• Two Circles remain as Eredivisie CV’s strategic partner for audience development, combining fan data, technology, and marketing expertise to strengthen direct fan relationships and grow engagement across the league.
• Partnership began in 2021 with a clear ambition to build direct fan relationships from the ground up ahead of the 2025 media rights renewal and returning partnership rights.

Eredivisie CV and Two Circles announced today the extension of their successful partnership for a fifth consecutive season, to continue strengthening fan relationships and growing engagement across the league.

Since the start of the partnership in 2021, Two Circles has built an insight-led ecosystem that enables Eredivisie CV to offer a more engaging and personalised experience of its competitions. The league now connects with hundreds of thousands of fans, both domestically and abroad, every week through its digital ecosystem.

Eredivisie CV and Two Circles have created a data focused fan acquisition and retention strategy, underpinned by a cycle of analysis, automation, testing and optimisation.

A key innovation has been the introduction of personalised communication at scale, including hyper-targeted weekly emails tailored to individual fan’s favourite clubs. This approach remains unique across European leagues and is a driver of consistent growth.

Saoed Habieb, Database Manager, Eredivisie CV said, “We’re proud of everything we’ve built together with Two Circles over the past four seasons. Starting from scratch, we’ve grown into an organisation that drives real impact across the league when it comes to fan relationships and data strategy. The previous cycle brought its challenges, earning our place in the digital football landscape and embedding a data-driven mindset within the league organisation, but with the start of a new media rights era and an updated partnership model, we’re entering an exciting new phase. I’m pleased we’re continuing this journey together with Two Circles.”

The integration of the new ESPN Fantasy Game, dedicated to the Eredivisie, will unlock another fan touchpoint, enabling deeper, more active relationships. Two Circles is supporting this integration by ensuring fan data is connected and actionable across the digital ecosystem.

Ralf Looze, Consultant, Two Circles said, “We’re proud to support Eredivisie CV in building a future-proof digital ecosystem that thrives on connected, actionable fan data and delivers measurable growth every year. As the league enters a new era with updated media rights and an evolved partnership model, our focus is on ensuring every interaction deepens fan relationships and drives long-term value for clubs, partners, and the league

About the Eredivisie CV

Since 1997, the eighteen Eredivisie clubs have united in an independent legal form: Eredivisie CV. Eredivisie CV is the football organisation responsible for further development of the elite competition in the Netherlands, in commercial, organisational, strategic and branding terms. The aim is to improve the quality of football in the Netherlands and deliver optimal sporting performances.

About Two Circles

Two Circles grows audiences and revenues for the world’s leading sports and entertainment organizations by knowing fans best. From 13 international offices, Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behaviour and desire than any other organization.

The business uses this data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing. Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.

For more media enquiries, please contact:

Eliza MacQuillan

PR & Communications Executive

Eliza.macquillan@twocircles.com

+447938912705

Victoria Tomlinson

Marketing & Communications Director

Victoria.tomlinson@twocircles.com

+447730217829